A prominent commercial and military outpost during the Roman period, Olbia (from the Greek ólbios = lucky, happy, prosperous) experienced a real tourist boom starting from the 1960s, when Northern Sardinia began to become a destination for a huge holiday flow. Over the decades, this trend continued to grow considerably, determining the fortunes not only of Gallura, but also of the entire island.
Due to its strategic position and the presence of a well-articulated port area, Olbia has become the main access route to other renowned locations located in the northern part of Sardinia (Porto Rotondo, Golfo Aranci, Porto Cervo, Santa Teresa di Gallura etc.), easily reachable also thanks to the buses that cross the length and breadth of the Gallura hinterland every day.
The international vocation of the city is strongly encouraged by the presence , just 4 kilometers from the city center, of the Olbia-Costa Smeralda airport, which allows tourists from all over the world to reach their holiday destination without having to make an excessive number of intermediate stopovers. From the airport then the buses that take vacationers to the chosen destination leave.
The Olbiese territory, as well as the rest of Gallura, is full of places that take your breath away: among these, the beaches of Cugnana, Rena Bianca, Razza de Juncu, Marinella. And then the beach of the Sassi, that of the Algae and that of Ira. In Pittulongu, a fraction of the Municipality of Olbia, you can admire, among others, the Playa beach. Moving south, finally, we find the Lido del Sole, Porto Istana, Le Saline and much more.